Source: Campaign for Commercial-Free Childhood (CCFC) The Campaign for a Commercial-Free Childhood is challenging the objectivity of the Institute of Medicine's upcoming "Workshop on Marketing Strategies that Foster Healthy Food and Beverage Choices in Children and Youth." The January 27, 2005 workshop will feature marketers from Kraft, General Mills, Pepsico and McDonalds, as well as television and advertising executives, all of who have a vested interest in marketing junk-food to children.