A great new piece in the NY Times from Ezra Klein starts with Marshall McLuhan and his iconic quote: The medium is the message. Content—facts, analysis, opinion—is often secondary to the way it is presented.  McLuhan was prescient, of course—can you imagine what he would have made of Donald Trump?—but only in retrospect do we see just how deeply and comprehensively his remark has come to fruition.

Klein moves on to discuss my favorite education thinker—Neil Postman—and his terrific 1985 book, Amusing Ourselves to Death. The publisher’s note is a succinct descriptor: a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment.

As it happens, education, religion, journalism and politics are the things I am most interested in, my personal passions. And I’ve seen all of them changing in alarming ways, to fit the attention spans and expectations of immediate gratification that technological change has shaped.

Americans, of course, think they are immune to this. Klein says:

Americans are capitalists, and we believe nothing if not that if a choice is freely made, that grants it a presumption against critique. That is one reason it’s so hard to talk about how we are changed by the mediums we use.

I heard Jonathan Haidt, a social psychologist who’s been collecting data on how social media harms teenagers, say, bluntly, “People talk about how to tweak it — oh, let’s hide the like counters. Well, Instagram tried — but let me say this very clearly: There is no way, no tweak, no architectural change that will make it OK for teenage girls to post photos of themselves, while they’re going through puberty, for strangers or others to rate publicly.”

What struck me about Haidt’s comment is how rarely I hear anything structured that way. He’s arguing three things. First, that the way Instagram works is changing how teenagers think. It is supercharging their need for approval of how they look and what they say and what they’re doing, making it both always available and never enough. Second, that it is the fault of the platform — that it is intrinsic to how Instagram is designed, not just to how it is used. And third, that it’s bad. That even if many people use it and enjoy it and make it through the gantlet just fine, it’s still bad. It is a mold we should not want our children to pass through.

Bingo.

Why don’t we have the foresight to just say no to attractive technologies that are harmful to children’s—or even adults’—development and emotional well-being? They’re addictive. And remember what Frances Haugen told us about Facebook: They knew it was harmful to young women especially. But they buried that knowledge in pursuit of profit.

In an election season, candidates are seldom lauded for their creative policy ideas and expertise, let alone their character and integrity. Instead, we have Boots vs. Flip-Flops elections, like the Presidential contest in 2004 where a bona fide war hero was taken down by deceptive media, leaving the term ‘swiftboating’ behind, in the political lexicon.

Kind of makes you long for the days of the Lincoln-Douglas debates, where folks took picnic baskets for refreshment, and each candidate spoke, uninterrupted, for a total of 90 minutes. Tens of thousands of people attended. And there were no sound bites, memes, re-runs or cable news analysis. The medium—each man, speaking his ideas—was the message.

Fast-forward to 2022, where the MI GOP nominee for Governor, one Tudor Dixon, was described by the co-chair of her party as a ‘younger, smarter and hotter’ version of the current Governor, Gretchen Whitmer. (Plus that Trump Seal of Approval, of course.)

Ms. Dixon seems to be the candidate Republicans thought had the best chance of winning: someone who looks a lot like the current governor, but is a relatively blank slate, having never held elected office. Clearly, this isn’t about making good public policy, or the kind of leadership we need. But it illustrates the degree to which the medium—and Dixon has a history in media–is more important than the message.

Often, the most entertaining and outlandish candidate wins. Viewers routinely say that the loudest and most aggressive candidate on the debate stage ‘won,’ quality of arguments be damned. But– who wins in the 2022 midterm elections really matters.

If people in your household or family circle are heading back to school this month, what media-savvy Tudor Dixon says about public education matters, too: Among Dixon’s education priorities are requiring teachers to put all curriculum and teaching materials online for parents to review, banning transgender girls from playing on girls’ sports teams, and criminalizing taking minors to drag shows. 

Much of this is education-media theatre, fed by stoking fear and anger, aimed toward winning elections. The terms and assertions dominating what should be policy discussions about how to shape a community asset—public education—have been, to put it politely, invented.

Fights at school board meetings and public arguments about cherished young adult novels are probably more entertaining than the pedestrian work of stretching public dollars and finding a special ed teacher in August. Boring meetings seldom draw camera crews, and don’t offer the possibility of a mic being stuck in your face.

But there is a role for order and rules and civil discourse. Every teacher in the country understands this.